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SEO
What is a crawler - and an answer engine - actually handed for this page?
What a crawler and an answer engine are handed: the head, the outline, the schema, the cards and the links.
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A search engine and an answer engine are handed the same document and do different things with it, so this tab covers both rather than assuming the first still stands for the second. Overview, Headings and Schema are what is in the markup; Result draws the page as a result, with the truncation shown rather than described, because a title that reads well in a stylesheet and gets cut mid-word in a listing is the commonest way this goes wrong. Rendering is the section that settles arguments - what arrives in the HTML against what JavaScript adds after - since a page whose content is assembled in the browser is a page a crawler may never see the content of.
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What the SEO tab is made of
12 sections, in the order the panel draws them- Overview
- Title, description, canonical, viewport — the head, checked.
- Result
- This page as a search result, with the truncation drawn.
- Headings
- The heading outline, and every level skipped in it.
- Keywords
- The terms this page is actually about, by share.
- Rendering
- What arrives in the HTML against what JavaScript adds after.
- Crawler
- robots.txt, the sitemap, which bots are allowed, and what is indexed.
- AI answers
- Whether an answer engine can fetch, read and cite this page.
- Images
- Alt text, formats and lazy loading across every image.
- Links
- Internal, external and nofollow, counted and listed.
- The Open Graph and Twitter cards, rendered as they unfurl.
- Schema
- Structured data on the page, parsed and checked.
- Compare
- This page’s head and cards against a competitor’s.
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